Just a hop from Tokyo’s frenetic centre lies Shimokitazawa, affectionately dubbed ‘Shimokita’ by locals, and a real hidden gem for anyone seeking a little (or a lot) of something different. 

This charming neighbourhood – home to those who favour the hipster way of life – is a refreshing escape from the neon buzz of Shibuya and Shinjuku; and here you’ll find a cool, laid back vibe – despite its close proximity to some of the busiest parts of Tokyo. 

This place has an intriguing history too. Originally a farming community, the area was transformed into a primarily residential district after the Great Kanto Earthquake of 1921, when Tokyo residents moved to escape the dangers of a future urban disaster – and then it miraculously surviving the allied fire bombings of WWII. But Shimokita really got its groove though, when the 1970s saw the arrival of the hippy youth – and the rest is history.

What you’ll come across here now is a rich tapestry of vintage allure, artistic flair, and more variety than you can imagine. Famous for its eclectic, antique, and second-hand clothing stores, trendy eateries; and known as a chilled musical and cultural hotspot with lots of nightlife, this little hideaway draws love, year after year, from around the world. 

Tucked away from the hustle and bustle, this unique spot has somehow escaped the rising trend of chain stores. What you’ll find instead are pedestrian-friendly roads and streets that are narrow, discouraging cars and large buildings; and a look that's messy, yet detailed and relaxing in its mayhem – perfect for a curious afternoon-stroll. 

Definitely lots to see – but don’t worry – there are also loads of cafes, bars, distinctive izakaya (Japanese pubs), and clubs that dot the landscape where you can rest for a coffee or a beer, a cute and tasty Totoro cream puff, or dive into a bowl of ramen or another culinary adventure, to recharge.

What’s for sure though, is that that Shimokitazawa is a shopper's dream, and vintage lover’s paradise. The meandering streets are lined with an amazing mix of second-hand stores and thrift shops, each offering countless finds of fashion for the curious.

These are a few that should definitely be on your hit-list to discover… just a start. Dive in!

Smack bang in Tokyo's vibrant creative enclave of Shimokitazawa, MUSTARD™ HOTEL Shimokitazawa is more than just a place to rest – it's a dynamic cultural canvas where artistry and innovation converge. 

Designed by the renowned General Design, this hotel blends sleek, modern architecture with a warm, inviting atmosphere, offering guests an array of rooms ranging from stylish bunk-bed spaces to opulent suites with private balconies. 

Its a cool spot where every detail is crafted to enhance your experience, from chic amenities and record players in each room to the vast collection of over 300 vinyl records available for rent, and the varied gallery of art exhibitions and live performances which are part of your stay. 

Begin your day with artisanal coffee at The Sidewalk Coffee Roasters and unwind at Bar Kurage, where craft beers and natural wines set the scene for lively conversations. 

Ideally located just moments from Higashikitazawa and Shimokitazawa stations, this hotel places you at the heart of a district brimming with eclectic boutiques and artistic flair, making it the perfect launchpad for exploring Tokyo’s avant-garde spirit.

Step into the vibrant pulse of Tokyo’s trendsetting Shimokitazawa district with a stay at illi Shimokitazawa, where every corner of this boutique apartment hotel exudes the neighbourhood’s youthful energy and eclectic charm. 

With only four uniquely designed rooms – each capturing a different facet of the area's dynamic culture, from street art to live music – this stylish retreat promises a stay that’s as immersive as it is luxurious, and the perfect home away from home. 

Whether you’re traveling solo or with a group of up to six, illi Shimokitazawa offers a seamless blend of cosy comfort and playful sophistication, with crisp white decor and modern touches – plus equipped with a mini-kitchen with a microwave oven, an electric kettle, and a fridge as part of the property's self-catering amenities. 

After a day of exploring the neighbourhood's vibrant streets, return to your chic sanctuary where the open-plan layout invites easy interaction and relaxation. Sink into a plush leather couch, unwind in a sunlit corner with a good book, or just drift off into sweet dreams on the plush beds. 

A boutique gem that that effortlessly bridges the gap between contemporary elegance and local flair with its prime location and bespoke design – and a base for experiencing the true spirit of this colourful corner of Tokyo.

New York Joe Exchange 

Start your exploration at New York Joe Exchange, a store with an intriguing past as a former public bathhouse. Here you can dive into racks brimming with retro, imported, and unbranded second-hand clothing of all kinds, and accessories – and who knows what you’ll come up with?

This expansive shop also buys items from customers, and even provides an opportunity for you to exchange unwanted garments for new pieces from the store. Pretty cool in our books. ‍

‍Stick Out

If you’re looking for a place to revamp your wardrobe without breaking the bank, then head here. 

A haven for thrifters, and a favourite since it opened, this tiny shop is about a 5-minute walk from the East exit of Shimokitazawa Station – just look for the big red sign. 

But the best thing is that it sells everything at ¥700. You might even find a few pieces for less – and we’re talking everything from fancy belts to a variety of pre-owned fashions. Think colourful blouses, skirts and sweaters, and even new clothing too – like immaculate Lee jeans. Bingo!

‍Tokyo Retro a.m.a ‍

Discover Tokyo Retro a.m.a. – Shimokitazawa's antique treasure trove. This charming gem of a shop is brimming with vibrant relics from Japan's Showa era (1926–1989), and offers a delightful mix of retro furniture, eye-catching lamps, and playful kitchenware. 

Each piece – from boldly coloured dishes and whimsical cooking tools, to distinctive furniture and one-of-a-kind finds – oozes nostalgic charm and turns any space into a vibrant showcase of bygone styles. 

Whether you're hunting for a unique statement sofa or a quirky toy, Tokyo Retro a.m.a. promises to deliver. And even if these bits and pieces aren’t your style, our tip is to head there anyway, just for the experience. You’re guaranteed to leave with a smile on your face. 

P.S though: Unfortunately when it comes to the furniture and larger things, they do only ship in Japan – but, the store also sells merchandise online.

Antique Life Jin  

This place has been in action since 1982 – and it’s continued to win hearts over since then. 

As the name suggests, Antique Life Jin provides a charming selection of antiques and unique finds. This spot is full of miscellaneous goods – everything from chabudai low tables and tableware to go with it, to living room essentials like shaded lamps, clocks, and, of course, original furniture. 

But if you’re a cat lover particularly, there’s no other place to be – this place is full of cat-themed knickknacks that are just so damn cute. And don’t forget that Japan's famous ‘maneki-neko’ or beckoning cat' serves as a symbol of good luck in the country’s culture, so it’s the perfect holiday souvenir.‍

Treasure Factory ‍

This is one shopping gem that you won’t regret spending time (or your yen) at. 

Treasure Factory is exactly that – a goldmine of goods, affordably priced for the most part; while it does have a few stores around Japan, this is just honestly a place where you’ll find almost anything and everything you’re looking for. So just a great place to start your thrifting adventure.

Signal ‍

Head to this cute white-washed boutique of a store if you’re on the lookout for something more ‘90s, or designer chic. 

Hip vintage lovers of American used clothing and second-hand designer collections will be in heaven. The store offers items from all sorts of fashion genres, but the owner's key fashion aesthetic is influenced by a ‘90s style, since he happens to be from this era himself. 

However, the real find is the variety of branded items you’ll come across – everything from Balenciaga, to Maison Margiela and Yves Saint Laurent. Just make sure you’ve got space in your suitcase, and enjoy. 

Toyo Hyakkaten (also known as the Shimokita Garage Department) 

This place is one of most iconic landmarks in Shimokitazawa, and recognisable by its painting of a green train scribbled on the entrance wall. 

But first off, it’s important to note that while this spot claims itself as a ‘Hyakkaten’ – which is Japanese for ‘department store’ – it’s far from what you would expect. 

What is actually is, is a garage-style space which has actually managed to cram 22 shops (and counting!) into it – all selling used clothes, handmade general goodies, band memorabilia, vintage items, and more, at an affordable price.

Just head there with time, so that you can leisurely spend hours sifting through each store until you find your perfect match. That’s half the fun. ‍

Ichibangai Shopping Street ‍

If you need a bit of a break from choosing which shop to dig into, and just want a bit of a breather from a set shopping plan – then head to this street, and let your instincts lead you where they will. 

It’s a central stretch of the neighbourhood, and brimming with vintage stores and charming cafes, so you can leisurely sift through racks of retro clothing for hours, park yourself on a cafe bench and people watch, or just enjoy a casual stroll. Whatever strikes your fancy, no stress. ‍

Flash Disc Ranch ‍

Love vinyl? Then Shimokitazawa is your wonderland. One of the best spots is Flash Disc Ranch, found on the second floor of a run-down building on the south side of the station.

Here you’ll find an expansive collection of 60s and 70s Western music, but there’s also everything from rock to soul, jazz, reggae, and Hip-Hop. 

Step in and get ready to browse endless boxes of LP & EP records ’til you find an old favourite, or a new discovery. A perfect afternoon pastime after enjoying an awesome coffee. Music to your ears? We thought so.