Step back in time and enter the world of The Florance, a classic Victorian accommodation that exudes traditional charm at every turn. The building's historic past has been thoughtfully restored through considered design, blending ancient architecture with modern convenience to create a unique and unforgettable stay. Located in the heart of Launceston's arts precinct, it's only minutes away from the convenience of the vibrant CBD.

This small, quaint boutique is full of character, offering a welcoming and approachable atmosphere that will make you feel right at home. A calm botanical theme flows beautifully through all 12 of our guest suites, ensuring a  stylish stay that has been beautifully renovated and continues to be cared for. You can expect a private ensuite, tea and coffee facilities, and complimentary Tasmanian shortbread in each suite.

The contemporary light-filled spaces are flooded with Tasmanian artist William Rhodes's artwork, offering a fresh and modern twist on classic design. Settle in, sip on your drink of choice and browse the daily papers and connect with fellow travellers. Guests also will discover the hotels pretty Garden Deck, a picturesque space that's perfect for relaxation. Offering stunning views of the surrounding architecture and City Park, it's the ideal spot to unwind after a busy day of Tasmanian adventure. Don't miss the chance to head to the locally-sourced Harvest Market on Saturday morning from 8:30 to 12:30pm.

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